the floral co.

Google UX Design Certification // Summer 2022

💼 A Case Study

Ideating on the traditional experience of customization with this unique outtake, all while omitting the necessity to visit in-person to design and consult. In this way, the Flower Co. app marks the conventional way of seeing, discussing, and designing your dream flower arrangement, embodying these very traits to define a solution and create an experience worth every minute.

{ THE CHALLENGE }

How do you design a user experience that addresses the lack of a flower shop's online presence and the simultaneous limits to functionality online design platforms exhibit?

{ THE SOLUTION }

Create an app that hosts an intuitive platform enabling customers to select, customize, and preview their flower arrangements. 

01. Research

I conducted an un-moderated usability study for my research phase. The results of the usability study showed that most users experienced a lack of time / patience for visiting flower shops and an absence of basic accessibility features. 


USER PERSONA:

02. Ideation

I started the ideation phase by creating rough paper wireframes that mapped out all useful information I intended to include on the homepage. After mapping out initial concepts and considering my user's core needs, I went forward with combining designs to create a solidified structure. 


PART 2: digital wireframes

I moved on to prototype the interaction where users would select their intended design, preview the design, and order the arrangement. 

03. Refining the Design

Using the usability testing results and design critiques, I iterated on the design prototype to create mockups and eventually, a high-fidelity prototype. In addition to adding more interaction and features into the final high fidelity prototype, I also adjusted key components to make the user flow more streamlined. 

🔗 view the prototype on figma

04. Reflection

What did I learn? I learned that even the smallest changes that come out of an app's usability studies and testing have an impact on the overall user experience. 

What's next? Add an app "walkthrough" feature specifically for the design page, allowing for an increased user experience nurturing positive feedback.Â