envision global

Brand Identity // Fall 2023

🖌️ Final Toolkit

OVERVIEW

As a start-up consulting firm in the healthcare field, Envision Global asked me to construct a brand identity to facilitate an entrance into the competitive healthcare market. The consistent online presence allows the firm to branch out from their network, thereby attracting new clients and creating a broader impact. 

BRAND IDENTITY

In an effort to maximize the presence of Envision Global, I sought to create a brand identity that conveyed the value of the services they offer. Given the professional environment, I chose muted colors, with shades of blue and gray alluding to the healthcare field. Similarly, the typography is easy to read, effectively contrasted against both darker and lighter backgrounds. 

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